Jeff Parr
Founder, WildFire-Ready — building public-interest wildfire infrastructure from Western Canada.
Mission
WildFire-Ready exists because wildfire information lives across many separate official maps and feeds — each with its own interface and update cadence. Residents in wildfire-exposed communities shouldn't have to bookmark a half-dozen dashboards just to know whether a fire near them is growing. They should be able to open one app, see what's burning, see how close it is to them, and see what they're meant to do.
That's the entire mission: aggregate the official US and Canadian data cleanly, present it bilingually, and put it in front of people for free. No advertising. No paywall. No selling user attention to fund the project. WildFire-Ready is a companion to 911 and to emergency services, not a replacement.
WildFire-Ready
The app launched in 2026 and now covers Western Canada and 18 western US states — from Alaska to Texas — deepest in British Columbia and Alberta. It surfaces live fire perimeters, satellite heat detections from NASA FIRMS, air quality readings from Environment and Climate Change Canada, evacuation orders from provincial and US state emergency systems, road closures, and per-region fire danger ratings from the Canadian Wildland Fire Information System and the US National Interagency Fire Center. Everything links back to the publishing agency so people can verify critical details before they act on them.
The mobile app is fully anonymous — no account, no email, no sign-in. Saved locations, notification preferences, and language settings live on-device only. The website at wildfire-ready.app mirrors the same data for desktop research from home.
Approach
Three rules shape every product decision:
- Verified before viral. Every claim, every alert, every status badge traces back to a named government source. The app does not generate independent assessments of fire severity or spread; it relays what BC Wildfire Service, Alberta Wildfire, NASA, ECCC, and the provinces publish — and links back to them.
- Year-round, not just fire season. Preparedness checklists, FireSmart guidance, and structure-protection information are available whenever a household is ready to engage, not only during an active incident. People prepare in January for fires in July.
- Companion, not replacement. The app's home screen makes the dispatch numbers — 911, BC's 1-800-663-5555, Alberta's 310-FIRE — one tap away. When in doubt, call. WildFire-Ready is meant to make 911 calls better-informed, not to compete with them.
Values
- Free forever. No advertising, no in-app purchases, no premium tier. Funded by sponsors and supporters, not by selling user attention.
- Bilingual at launch. Full English and Canadian French parity from day one — not as an afterthought.
- Canadian data residency. User-side data stays in Canada. The mobile app is anonymous; the backend runs on Canadian infrastructure where possible.
- Open about limits. When data is stale, the app says so. When a feature is province-specific, the app says so. Sponsors and supporters are credited openly on the loading screen and the supporters page.
- Independent and sponsor-funded. An independent project built so support can flow cleanly from sponsors, supporting partners, and community supporters.
Contact
Email team@wildfire-ready.ca for sponsorships, partnerships, agency data-source questions, or press.